Everything social, done properly
Every service is shaped around you: what you're building, who you want to reach and what you want to achieve. You can bring me in for one part or the whole picture. Either way, everything has a clear purpose and a plan behind it.
Social Media Strategy
Before anything goes live, you need a plan.
Whether it's for your business or your personal brand, it starts with understanding who you are, who you're talking to and where you want to go. From there, I build a strategy that covers platform choice, content pillars, tone of voice and a growth roadmap that makes sense for where you are right now.
Content Creation
Great content starts with understanding who you are. I create platform-native content that feels true to you and relevant to the people you want to reach, from the first idea to the final edit.
Whether it's a one-off shoot or an ongoing monthly retainer, the focus stays the same: content that looks right, sounds right and works.
- Short-form Video
- Photography
- Brand & Lifestyle Shoots
UGC
Content made to perform. I create natural, creator-style videos that grab attention, build trust and get people to act. Every piece is backed by strategy, from concept and script to filming and editing.
Whether it's for organic social or paid ads, it's built to feel real and deliver results.
- Organic UGC
- Paid Ad Creatives
- Hook Variations
- Scriptwriting
Event Content
The best moments happen fast. I make sure they're captured.
From behind-the-scenes and candid reactions to the details everyone else misses, nothing slips past. You get ready-to-post content within 48 hours, sometimes while the event is still going, so you can share it while the excitement is still there. And because this is my only job on the day, you and your guests can stay fully present.
- Brand Activations
- Live Events
- Private Celebrations (weddings, engagements & more)
Community Management
Great content starts the conversation. Community management keeps it going.
Social works both ways. Alongside what you share, there's everything that comes back: comments, DMs, mentions and the wider conversations happening in your industry. I listen to what your audience is talking about, spot trends early and engage with the right communities, so you stay relevant, responsive and part of the conversation.
Personal Branding
You already have a personal brand. The question is whether you're shaping it.
Every search result for your name, every post and every public conversation is already shaping how people see you, often before they've even met you. I help founders, entrepreneurs, executives and creators take control of that through clear positioning, content planning and creative direction. Together, we'll build a presence that reflects your expertise, earns trust and opens the right doors.
Creative Strategy & Direction
The thinking behind the content, and the vision that holds it together.
I develop the concepts, campaigns and creative direction behind your content, so every piece has a clear idea and a clear purpose. From campaign planning, visual direction and storytelling to creative briefs and finding the right creators and partners to make it happen, I make sure the idea carries through to the final post.
Why work with me
From Strategy to Execution
I work across both, usually starting with strategy and moving into production. You can bring me in for the full picture or just the part you need. Either way, my strategies are built to be made, and my content always has a plan behind it.
Insight, Not Guesswork
With a background in research and 7+ years in social, I make decisions based on your goals and a real understanding of your audience, not on trends or assumptions.
A True Partner
Clear communication, honest advice and fresh ideas, whether it's a one-off campaign or an ongoing partnership. I care about your results as much as you do.
Ready to be heard?
Whether you need a long-term partner, a clear strategy or content that gets noticed, I'd love to help bring it to social.
Social Media Management
Posting consistently is easy. Building something people care about is something else.
I manage your social with intention, so everything you put out moves things forward. Content planning and scheduling, captions that sound like you, trends used only when they make sense, and tracking what's actually working, all handled.